Your Business Card
…more than just your contact info!
Which marketing materials do you most often ask for or give out?
I find that most of the time people ask for the business card…it’s small, provides key, to-the-point information, and doesn’t necessarily end up in the garbage as quickly as other printed materials might – even if the person doesn’t have a need for your products or services immediately.
The business card therefore has become an increasingly important part of your integrated marketing strategy, and we recommend you take advantage of it! Include your tagline and the core message you use on your website and other marketing materials. Use the back, and be creative! If your business card communicates your core message, your style and the personality of your business, it is more likely to stand out and be remembered.
For more ideas about how your business card can stand out, give us a call!
Join a Local Business Association
Know what’s going on in your town, and participate in local events & sponsorships.
Making connections locally can benefit your business in many ways:
- Increased awareness of your business
- New business connections may connect you to a possible business opportunity
- Knowing, and caring about what’s going on in your local community is REAL PR
- Participating in local events and sponsorship opportunities helps to strengthen your town’s economy
As with other PR, Communication and Marketing efforts – be sure to mention it in your newsletter, blog and website. It’s nice to read about companies who care!
Donate time & professional services in your local community
Spending some time donating your professional services in your town is a great way to stay connected with your community.
While doing something to make a difference for others or for your town, your company gains exposure in the marketplace, which increases people’s awareness of the services you offer.
Don’t for get to add the community efforts to your website and social media! This is REAL PR. Enjoy it! Blog it! Post it! Tweet it!
