Email Marketing: Build a better business through customer loyalty and referrals
Email Marketing is an easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You can create high-impact, professional-looking emails—quickly and with no technical expertise.
Contact us for more information today!
Now, with our new partnership, KJS Design & Technology can assist you, quicker and more easily, with setup and management of your email marketing. And, most importantly, you’ll build strong connections with your audience that lead to referrals, repeat business and loyalty.
Although we will work with your the email marketing provider of your choice, we highly recommend Constant Contact if you have not yet selected your provider.
With Email Marketing by Constant Contact®, you can:
- Choose from more than 400 easily customized email templates—or create your own from scratch.
- Create highly visual, professional-looking email newsletters and promotions in just minutes.
- Drive more traffic to your website with focused, targeted email communications.
- Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors.
- Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications.
- Send automated communications to new sign-ups via the Autoresponder tool.
- Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and keep you CAN-SPAM compliant.
Click the partnership logo above to try Constant Contact for free for 60 days!
Your Business Card
…more than just your contact info!
Which marketing materials do you most often ask for or give out?
I find that most of the time people ask for the business card…it’s small, provides key, to-the-point information, and doesn’t necessarily end up in the garbage as quickly as other printed materials might – even if the person doesn’t have a need for your products or services immediately.
The business card therefore has become an increasingly important part of your integrated marketing strategy, and we recommend you take advantage of it! Include your tagline and the core message you use on your website and other marketing materials. Use the back, and be creative! If your business card communicates your core message, your style and the personality of your business, it is more likely to stand out and be remembered.
For more ideas about how your business card can stand out, give us a call!
Integrate!
Make sure your website, social media, ads, newsletter and other marketing/communication efforts are linked and communicate the same, consistent message.
Many widgets are available for the social media. These provide a way to automatically update your website, for instance when you tweet or update your Facebook fan page.
Join a Local Business Association
Know what’s going on in your town, and participate in local events & sponsorships.
Making connections locally can benefit your business in many ways:
- Increased awareness of your business
- New business connections may connect you to a possible business opportunity
- Knowing, and caring about what’s going on in your local community is REAL PR
- Participating in local events and sponsorship opportunities helps to strengthen your town’s economy
As with other PR, Communication and Marketing efforts – be sure to mention it in your newsletter, blog and website. It’s nice to read about companies who care!
