Your Business Card
…more than just your contact info!
Which marketing materials do you most often ask for or give out?
I find that most of the time people ask for the business card…it’s small, provides key, to-the-point information, and doesn’t necessarily end up in the garbage as quickly as other printed materials might – even if the person doesn’t have a need for your products or services immediately.
The business card therefore has become an increasingly important part of your integrated marketing strategy, and we recommend you take advantage of it! Include your tagline and the core message you use on your website and other marketing materials. Use the back, and be creative! If your business card communicates your core message, your style and the personality of your business, it is more likely to stand out and be remembered.
For more ideas about how your business card can stand out, give us a call!
KJS Design & Technology presents…
The new website for Gloria Dei Lutheran Church in Chatham, New Jersey
www.GloriaDeiChatham.org
I am so pleased with the new site, and extremely happy to have been able to assist Gloria Dei with this exciting and fun project!
To view Gloria Dei’s new website, go to www.gloriadeichatham.org.
Have fun surfing their site!
Karin
Owner & Creative Directory, KJS Design & Technology LLC
KJS Design & Technology Welcomes BCRO
www.bergengop.org
With the official launch and presentation of their brand-new website on January 11th, 2011, we are extremely excited to welcome the Bergen County Republican Organization to our family of clients!
Karen O’Shea at BCRO was referred to us by our friend and long-time client, Ron Gravino, and we greatly appreciate the referral and have thoroughly enjoyed working with Karen. Visit BCRO at http://www.bergengop.org/.
We invite you to cruise the BCRO website, and let us know what you think! Also, please do subscribe to their RSS feed, and watch out for upcoming new features, as we continue to grow this exciting new website!
Enjoy!
Karin
Owner & Creative Director, KJS Design & Technology LLC
Integrate!
Make sure your website, social media, ads, newsletter and other marketing/communication efforts are linked and communicate the same, consistent message.
Many widgets are available for the social media. These provide a way to automatically update your website, for instance when you tweet or update your Facebook fan page.
Join a Local Business Association
Know what’s going on in your town, and participate in local events & sponsorships.
Making connections locally can benefit your business in many ways:
- Increased awareness of your business
- New business connections may connect you to a possible business opportunity
- Knowing, and caring about what’s going on in your local community is REAL PR
- Participating in local events and sponsorship opportunities helps to strengthen your town’s economy
As with other PR, Communication and Marketing efforts – be sure to mention it in your newsletter, blog and website. It’s nice to read about companies who care!
Explore Email Marketing
Use newsletters as a way of staying connected with your clients & prospects.
First, select a reputable email marketing provider that meets your needs. Compare their costs, ease-of-use, reporting, limitations and advantages.
Offer coupons or contests to encourage new subscriptions to your database!
And be sure to integrate your email marketing with your website, social media and other marketing efforts.
Ask us how we can assist and save time and money for you!
For snail mail: Include your business card and/or flier in all mailings
Get your money’s worth of your stamp! When mailing out invoices, letters and more, include your business card and any relevant fliers you have.
Do your customers or clients know ALL of the services or products you offer? Adding the information about additional services and products may spark a new idea for them, either for themselves, or for friends or colleagues who may have an interest. They may even pass your business card along to them, since you made it so easy for them to provide your contact information.
Proudly display your website URL and social media logos on your mailings!
Donate time & professional services in your local community
Spending some time donating your professional services in your town is a great way to stay connected with your community.
While doing something to make a difference for others or for your town, your company gains exposure in the marketplace, which increases people’s awareness of the services you offer.
Don’t for get to add the community efforts to your website and social media! This is REAL PR. Enjoy it! Blog it! Post it! Tweet it!
Check out the new website for client, Gina’s Tennis World in Berkeley Heights, NJ. This is a WordPress website, with a KJS Design & Technology custom-designed theme!
Be sure to visit www.ginastennisworld.com, and watch for new pictures and more content in the coming days!
KJS Design & Technology welcomes Dr. Bob Robinson, Orthodontist in New Providence, New Jersey, as our newest website services client.
We are extremely excited to initiate work on Dr. Robinson’s website, soon to be www.drbobrobinson.com, and will have fun taking pictures of the newly renovated office, Dr. Robinson and his pugs who love carrots, as well as his friendly office staff.
Watch for their upcoming launch in the coming weeks!
